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Francois Pienaar

Francois Pienaar is an iconic figure in South Africa’s sporting history. Not only is he an outstanding sportsman and the Captain of South Africa’s 1995 World Cup-winning Springbok team, but also a businessman who strives to bring advancement to South Africa through sport.

In 1995 Pienaar led his team to victory at the Rugby World Cup – the first major international sport event to be hosted in South Africa since the end of apartheid. Nelson Mandela appeared and awarded the cup – an iconic moment.

Pienaar passionately believes that we must protect Africa’s wildlife from poaching: “Living in Africa and being born in Africa, part of our DNA is the African wildlife. It is so beautiful. To protect them is a responsibility.”

Recently, we went with Pienaar to Lewa Wildlife Conservancy in Kenya to see first-hand how their anti-poaching unit protects wildlife and fights illegal wildlife trade. Watch a video about his visit to Lewa by pressing the ‘Play’ button on the image at the top of this page.

While at Lewa, he recorded a provoking video call-to-action for the rest of the world: “Don’t think because you don’t live in Africa you can’t help us stop the poaching of our rhinos and our elephants. Go on social media, read up about it, talk about it. What’s happened here at Lewa is a prime example of how it can be stopped.”

Please watch and share this important video:

“We must stop this, and with your help we’ll grow a powerful force for change.” – Francois Pienaar